What is color theory? Basics and usage examples
The theory of color is fundamental in art and design, helping artists create harmonious and expressive works. It encompasses knowledge about how colors interact with each other, how they are perceived by the viewer, and what emotions they evoke.
Color theory is applied in various fields, including painting, interior design, fashion, graphics, and advertising. In each of these areas, an understanding of color theory helps achieve specific goals. In painting, color theory is used to create harmonious compositions, express emotions, and convey moods. Interior designers use color theory to create cozy and aesthetically pleasing spaces. In the world of fashion, colors are chosen to highlight individuality and style, as well as to set trends. Graphic designers and marketers use the principles of color theory to create effective visual branding, ensure its correct perception by the target audience, and communicate the message.
The color wheel, developed by Isaac Newton in 1666, is one of the key tools in color theory. Newton discovered that white light can be broken down into a spectrum of colors. He arranged them in a circle in a specific order. Newton’s circle allowed for the visualization of the relationships between colors and their interactions, which is especially useful when selecting color combinations for various projects.
Color harmony is achieved by using color combinations that are pleasing to the eye and create a balanced perception. This can include analogous colors, which are located next to each other on the color wheel, or complementary colors, which are opposite each other. Harmonious combinations create a sense of unity, while contrasting colors help highlight important elements and attract attention.
Did you know that our perception of colors can be “tricked”? There is a phenomenon known as the “Munch effect.” The artist Edvard Munch, famous for his paintings, including “The Scream,” used an interesting technique: he applied complementary colors to create a sense of vibration and movement in his works. These colors, when placed side by side, would seem to “tremble” before the viewer’s eyes, enhancing the emotional effect. This phenomenon is still used by artists and designers today to create visually dynamic and attention-grabbing compositions.
Contrast in color theory also plays an important role. It allows for the creation of emphasis and highlighting certain parts of the composition. Contrast can be achieved through:



For example, the use of dark blue and light blue creates depth and variety, while the combination of bright red and gray draws attention and accentuates key elements.
The primary colors in color theory – red, blue, and yellow – serve as the foundation. Secondary colors, such as orange, green, and purple, are created by mixing primary colors. Tertiary colors are formed by mixing a primary and a secondary color, which provides an even broader range of shades. Understanding these basic principles allows artists to create diverse and complex color palettes.
For many years, color theory has evolved thanks to the work of many scientists and artists. Johann Wolfgang von Goethe, in his book “Theory of Colors,” explored the psychological impact of colors and their perception by humans. His work greatly influenced the development of color theory and resonated with many artists, such as Wassily Kandinsky and Edvard Munch. In the 20th century, Josef Albers conducted extensive research on the interaction of colors and wrote a book. In “Interaction of Color,” he studied how colors influence each other when placed side by side. This research made a significant contribution to understanding color theory in art and design.
Examples of the use of color theory can be seen in the works of artists such as Vincent van Gogh, Henri Matisse, Paul Cézanne, and other renowned painters.
Van Gogh often used contrasting and complementary colors to create expressive works. His famous painting “Starry Night” utilizes the contrast between blue and yellow tones, creating a dynamic and emotional effect. His knowledge of color theory allowed him to convey deep emotions and enhance the visual impact of his paintings.
One of the leading representatives of Fauvism, Henri Matisse, used bright, saturated colors and contrasting combinations to express emotions and create dynamic compositions. His painting “The Dance” is an excellent example of the use of bright complementary colors, such as red and green, to create a powerful visual effect.
French Post-Impressionist Paul Cézanne experimented with color and form to convey depth and volume in his still lifes and landscapes. His painting “Mont Sainte-Victoire” demonstrates the use of color contrasts and shades to create a sense of perspective.
These artists showed how color theory can be used to create powerful, expressive, and memorable works that continue to inspire viewers and aspiring artists for centuries.
Color scheme and color palette: meaning and application
Color plays a key role in art and design, influencing our perception and emotions. Understanding terms such as color scheme and color palette helps artists and designers consciously use color to create harmonious and expressive works. Let’s explore what a color scheme and color palette are, as well as their differences and significance in artistic practice.
Color Scheme
A color scheme refers to the entire spectrum of colors that can be used in a work of art. The primary colors – red, yellow, and blue – serve as the foundation for creating all other colors. By mixing these primary colors, artists can obtain secondary and tertiary colors, which broaden the color scheme. For example, the secondary color orange is created by mixing primary red and primary yellow, while a warm orange can be obtained by adding more red to it.
A color scheme helps artists create a certain atmosphere and mood in their work. For instance, a warm scheme, which includes red, orange, and yellow, can evoke a sense of warmth and coziness, while cool colors like blue, green, and violet create a feeling of coolness and calmness.
Color Palette
A color palette is a specific set of colors chosen by the artist to create a piece of art. Unlike the color scheme, which encompasses all possible colors, a palette is limited and selected based on the goals and objectives of the project. The artist deliberately uses a narrower or broader spectrum of shades.
A limited palette is suitable for creating a minimalist and cohesive image. For example, a monochromatic palette that includes various shades of one primary color.
In the history of art, many great artists have used limited palettes to create their masterpieces. Pablo Picasso, in his painting “Blue Period,” primarily used blue shades to convey melancholy and depth in his works. This approach allowed him to focus on the emotional content while using minimal colors for maximum impact.
A diverse palette is used to create more complex and rich compositions. It can include not only primary but also secondary and tertiary colors to create a rich variety of colors.
One vivid example of using such a palette can be seen in Georges Seurat’s painting “A Sunday Afternoon on the Island of La Grande Jatte.” The goal was to create a bright and dynamic image through a complex visual effect that draws attention and evokes an emotional response from the viewer. The diverse palette included red, blue, yellow, green, orange, and purple. Seurat used the technique of pointillism, applying small dots of pure colors to the canvas. These dots, blending in the viewer’s eye, created new shades and vibrant color effects. For instance, the transitions in shadows and light, created by layering dots of various colors, added depth and liveliness to the painting.
How to Choose a Color Palette for Yourself?
Choosing the right palette helps the artist achieve harmonious color combinations and desired visual effects. The approach to selection depends on many factors, such as the theme of the artwork, the desired mood, technical capabilities, and personal preferences. To make the right choice, follow these tips:



- Consider lighting. It can significantly affect the perception of colors. When choosing a palette, think about the lighting conditions under which your work will be viewed. For example, daylight and artificial lighting can display the same colors differently.
- Most importantly, trust your inner instinct and intuition. Choose colors that you like and that evoke positive emotions. Art is personal expression, and your palette should reflect your feelings and vision.
Color scheme and its types
Analogous Color Scheme

Complementary Color Scheme

Complementary schemes are used to create visual focus and dynamism in a painting, but it’s important to avoid oversaturating contrasting colors to prevent conflict between elements.
Tertiary Color Scheme

Tertiary schemes allow for the creation of complex and dynamic compositions while maintaining harmony and balance.
To create harmonious color combinations, specialized tools like Adobe Color, Coolors, and Paletton can be used.


The meaning of Itten's color circle for painting
The color wheel is a crucial tool in color theory, helping artists and designers understand how colors interact with each other. It is a visual representation of the color spectrum, arranged in a circular format. Throughout history, there have been several versions of the color wheel: Newton’s, Ostwald’s, and Itten’s. Let’s take a closer look at them.
From Newton to Ostwald – The Evolution of the Color Wheel
The first attempts to systematize colors began with Isaac Newton at the end of the 17th century. In 1666, he conducted his famous experiment with a prism, which allowed him to break white light into a spectrum of colors. The result of his work was a color wheel that reflected the natural arrangement of colors in the spectrum. The colors in this wheel include red, orange, yellow, green, blue, indigo, and violet. This wheel became the foundation for further research and the development of more complex models.
In the early 20th century, Wilhelm Ostwald developed his own version of the color wheel. Unlike Newton’s wheel, which was based on the pure spectrum, Ostwald’s wheel included more complex concepts such as saturation and brightness. He divided the colors into three categories: primary, secondary, and tertiary, and introduced the concepts of shades and tones. Ostwald’s wheel was important for understanding not only the relationships between colors but also their qualities.
Features of Johannes Itten’s Color Wheel
The most well-known and influential in the field of art is the color wheel developed by Johannes Itten, a German artist and educator, who created it in the early 20th century. Itten’s color wheel represents an improved and more complex model based on the ideas of previous scholars, but supplemented with new concepts.
Itten identifies three colors that form the basis for creating all other colors. These are red, yellow, and blue. They cannot be produced by mixing other colors and serve as the starting point for creating color palettes. He also defined secondary colors, which are obtained by mixing two primary colors. In Itten’s wheel, the secondary colors include orange, green, and violet. The tertiary colors included yellow-green, orange-yellow, and red-violet.
Itten’s color wheel introduces two key concepts that help create expressive and harmonious compositions:
- Complementary colors.
These colors are located opposite each other on the wheel and create a bright contrast. For example, red and green, blue and orange, yellow and violet. Complementary combinations give paintings dynamism and draw attention to the main elements.
- Analogous colors.
These colors are next to each other on the wheel and create smooth, harmonious transitions. For example, orange, yellow, and yellow-green. Analogous combinations help create a calm and balanced mood.
Itten’s color wheel also demonstrates color gradations, showing shades of a single color from light to dark. This helps to understand how colors change depending on their saturation and brightness, and how to create smooth transitions between them.
Many famous artists turned to Itten’s color wheel in their work. For example, Pablo Picasso often used complementary colors, such as blue and orange, to create bright contrasts and add dynamism to his compositions. In the painting “The Guitarist,” Picasso used these colors to draw attention to the central figure and create visual tension.
Another example is Henri Matisse, who used analogous color combinations to create harmony and balance in his works. In the painting “The Dance,” Matisse applied analogous shades of red, orange, and yellow to convey energy and movement, while creating a harmonious and balanced image.
Itten’s color wheel has become the foundation for many educational materials on art and design due to its versatility and practicality. It helps not only in the creation of artistic works but also in the development of designs for various fields such as fashion, graphics, and interior design.
Itten’s color wheel is a conceptual model that simplifies the understanding of complex color interactions. Its use allows artists and designers to effectively manage color in their projects. Understanding the color wheel in color theory and its basic concepts will help you better utilize color schemes and create works that attract attention and convey the desired mood.
Color Combinations: Three Basic Types of Color Combinations
Artists skillfully use various color combinations to convey their ideas and influence the viewer. Complementary, monochromatic, and analogous combinations play a key role in creating harmony, contrast, and eliciting emotional responses. Let’s break down each type of color combination separately.
Complementary Combinations
Complementary combinations are contrasting pairs of colors located opposite each other on the color wheel. Such combinations are typically bold and attention-grabbing. They enhance each other, making the image more lively and dynamic, while the visual tension ensures memorability. Contrasting combinations also help to highlight key details of the composition. Opposite colors are used together when the goal is to evoke strong emotional reactions from viewers.
In Vincent van Gogh’s works, complementary combinations are often seen. In his painting “Sunflowers,” the bright yellow flowers stand out against the blue sky, creating a striking contrast.
Monochromatic Combinations
Monochromatic combinations involve the use of different shades of a single color. Such palettes create a harmonious and calming effect, allowing the focus to shift to textures and shapes rather than colors. Monochromatic combinations convey a sense of unity and peace. The absence of color contrast emphasizes the forms and details of the image. Using different shades of one color helps to convey subtle changes in light and shadow.
For example, the artist James Whistler demonstrates monochromatic combinations in his paintings. In “Arrangement in Grey and Black: Portrait of the Artist’s Mother,” various shades of grey are used, creating an elegant and restrained image.
Analogous Combinations
Analogous combinations are groups of colors located next to each other on the color wheel. These combinations create a natural effect often seen in nature. Analogous colors are perceived by the eye as harmonious and balanced. They are excellent for creating smooth transitions between colors, which is useful when using gradient techniques. Additionally, analogous colors can convey different emotions depending on the chosen palette. Warm tones create coziness and energy, while cool tones bring calmness and freshness.
In the paintings of Gustav Klimt, analogous combinations are used to create rich and vibrant compositions. In his “Portrait of Adele Bloch-Bauer I,” golden and orange tones convey a sense of luxury and warmth.
Color combinations are a powerful tool in the hands of an artist. Complementary, monochromatic, and analogous combinations offer a wide range of possibilities for expressing ideas and emotions through color. Depending on the goals and mood of the artwork, the artist can choose the appropriate combination to achieve the desired effect.
Dry or wet: technologies for creating color solutions in painting
Color is one of the most important elements of art, capable of conveying mood, depth, and emotions in a work. Various color mixing techniques allow artists to achieve unique and expressive effects. Two main color mixing techniques are used to create interesting color solutions: wet and dry. A professional artist should master each of these techniques thoroughly.
Wet Color Mixing Technique
The wet color mixing technique involves using wet materials and tools, such as brushes and paints. This method allows the artist to create smooth transitions and realistic shades. For this, multiple colors are applied to the palette or directly onto the canvas, which are then mixed with a brush or other tool using soft, sweeping motions.
Features of the wet technique:
- Smooth transitions: colors blend easily, creating gradients and delicate transitions;
- Harmonious shades: the ability to achieve new shades and nuances;
- Realism: the technique is ideal for creating lifelike images.
Imagine an artist painting a sunset. They apply bright orange and warm red colors to the canvas, then use soft brushstrokes to blend them, creating a smooth transition from one shade to another, conveying the fading warmth and light of the setting sun.
Dry Color Mixing Technique
The dry technique uses dry materials, such as pastels, chalks, or colored pencils. The artist layers different colors on paper and then blends them using fingers, a paper towel, or a special blending tool to achieve the desired effect.
Features of the dry technique:
- Textural effects: creating interesting textures through dry blending;
- Detail control: the ability to apply colors more precisely and create fine details;
- Depth: layers of color allow for achieving depth and richness.
An artist paints a winter landscape using pastels. They apply blue and violet shades for the sky and then blend them to create the effect of frosty air and the soft, muted light of a winter day.
There are also other color mixing techniques:
- Glazing. This technique involves applying a transparent layer of another color over a dried layer of paint. It creates deep and rich hues as the lower layers show through the upper ones. Glazing is often used in oil painting.
- Airbrushing. This technique uses an airbrush to spray a fine layer of paint onto a surface. It allows for smooth gradients and subtle details.
- Imprimatura. This technique involves applying a thin layer of paint in one color to a primed canvas, creating a base tone for the entire painting. It helps the artist determine the overall color scheme and set the palette.
- Palette knife mixing. This technique involves mixing paints directly on the canvas using a palette knife (a special painting tool). This method creates textured and dynamic effects.
Each of these techniques has unique characteristics and can be used to achieve various artistic effects. By experimenting with different techniques, an artist can find their unique style and ways of self-expression through color.
Temperature parameters: warm and cool colors
Sometimes cool shades can be perceived as warm, and warm ones as cool, especially with colors like lime green or lemon yellow, for instance. An artist can also intentionally create an effect where a warm color looks cool and a cool color looks warm just by placing them next to each other. It is useful to use the color wheel for this. Colors closer to red are considered warmer, while those closer to blue are cooler. Any color can change its perception depending on its undertone, except for orange, which always remains in the warm color category.
Understanding the interaction between warm and cool colors opens up opportunities for artists to create expressive and balanced compositions. Cool and warm colors placed next to each other enhance each other’s properties. In warm light, a cool shadow will fall from an object and vice versa. The contrast between these color groups can influence the impression and create visual interest. Impressionists excelled in this. Artists managed the viewer’s mood by using colors of the right temperature. They achieved liveliness and naturalness in their works. In Picasso’s works, such as “Guernica,” the contrast of warm and cool shades is used to convey complex emotions without words. However, his work will leave no one indifferent. Warm and cool colors are powerful tools in an artist’s arsenal. Their use allows not only to convey certain moods and ideas but also to evoke an emotional response from viewers. Mastering the features and possibilities of each color group helps artists create impressive and harmonious works of art.Psychology of color: using color in paintings to create mood
Red (Primary)
Red color symbolizes energy, passion, and strength. It can provoke excitement, a sense of urgency, or even aggression. Its brightness attracts attention and creates a sense of dynamism. Examples:


Blue (Primary)
Blue color is associated with calm, serenity, and reliability. It promotes relaxation and tranquility, creating an atmosphere of depth and peace. Examples:


Yellow (Primary)
Yellow color evokes associations with joy, warmth, and optimism. It has the ability to create a sense of energy, happiness, and vitality. Examples:


Orange (Secondary)
Orange combines the energy of red and the joy of yellow. It evokes feelings of enthusiasm, creativity, and fun. Examples:

Green (Secondary)
Green is associated with nature, calm, and harmony. It promotes a feeling of freshness and relaxation. Examples:


Purple (Secondary)
Purple symbolizes mysticism, luxury, and spirituality. It can evoke feelings of introspection and inspiration. Examples:


Question and answer
- red: a primary color that, when mixed with green, produces yellow, and with blue, produces magenta;
- green: a primary color that, when mixed with red, produces yellow, and with blue, produces cyan;
- blue: a primary color that, when mixed with green, produces cyan, and with red, produces magenta.
- cyan: a primary color that, when mixed with magenta, produces blue, and with yellow, produces green;
- magenta: a primary color that, when mixed with cyan, produces blue, and with yellow, produces red;
- yellow: a primary color that, when mixed with cyan, produces green, and with magenta, produces red.
One of the earliest color theorists was Isaac Newton. In 1666, he conducted an experiment that changed the understanding of color and light. Newton passed a beam of white light through a prism and discovered that white light splits into a spectrum of colors: red, orange, yellow, green, blue, indigo, and violet. He concluded that light consists of many colors and arranged them in a circle, creating the first color wheel. This wheel allowed for the visualization of color relationships and became the foundation for further research in color theory.
Johann Wolfgang von Goethe, the famous German writer and scientist, also made significant contributions to color theory. In 1810, he published the work “Theory of Colors,” in which he proposed his interpretation of color perception. Goethe focused on the psychological aspects of color and its effects on people. Unlike Newton, who considered the physical properties of light, Goethe studied how colors are perceived by the eye and mind. He developed a color wheel that emphasized the emotional impact of colors, dividing them into warm and cool categories.
Johannes Itten (1888-1967) was a Swiss artist, educator, and color theorist whose work significantly influenced the development of color theory and art education. He was one of the teachers at the renowned Bauhaus School and developed unique approaches to studying color. Itten created numerous exercises and methods for teaching students how to work with color. He used practical sessions where students experimented with colors, creating color compositions and studying their interactions. This approach to teaching had a significant impact on pedagogical methods in art.
Johannes Itten made important contributions to color theory by offering a systematic approach to studying and using colors. His work and teaching methods have helped many artists and designers better understand color and its possibilities, as well as create more expressive and harmonious works. Itten’s contributions remain relevant today, continuing to influence contemporary art and design.
Albert Munsell, an American artist and educator, developed his color classification system in the early 20th century. He created a three-dimensional color space system that included three color characteristics: hue, saturation, and brightness. Munsell developed a color atlas that allowed for the precise determination and classification of colors based on these three characteristics. His system is still used in various fields, such as design, art, and science, for accurate color identification and reproduction.
- pure red: an intense, bright red color without impurities, for example, the color of a poppy flower;
- pure blue: a deep, saturated blue color, for example, the color of lapis lazuli;
- pure yellow: a bright, saturated yellow color, for example, the color of sunflower petals.
- pure orange: a mix of pure red and pure yellow, for example, the color of an orange.
- pure green: a mix of pure blue and pure yellow, for example, the color of fresh grass.
- pure purple: a mix of pure blue and pure red, for example, the color of a violet.
- pure red-orange: a mix of pure red and pure orange, for example, the color of coral;
- pure yellow-green: a mix of pure yellow and pure green, for example, the color of lime;
- pure blue-green: a mix of pure blue and pure green, for example, the color of turquoise.
In traditional painting, the primary colors are red, blue, and yellow. These colors are known as primary colors because they cannot be created by mixing other colors. All other colors are created by mixing these primary colors. This system has been used by artists for centuries and forms the basis for mixing paints on a palette.
- red: used to create all shades of red, orange, and purple;
- blue: used to create all shades of blue, green, and purple;
- yellow: used to create all shades of yellow, orange, and green.
There is a difference between primary colors in painting and in color theory. Primary colors may vary depending on the color model used. There are additive and subtractive color models. One model lacks yellow, while the other includes black as one of the primary colors.
Thus, the difference between primary colors in painting and in color theory is that they depend on the color model used and the context of their application.
