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Selling a painting: how a novice artist can start making money from his work

07.09.2024
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The best recognition for a young artist is when strangers start buying his paintings. And if you have already grown enough to start making money from all your creativity, we will tell you how to do this.

How can an artist make money from his creativity on the Internet? Rules and recommendations

In the digital age, the Internet opens up many opportunities for artists to sell their paintings and make money from their creativity. For a new painter, this path may seem daunting, but with the right approach and strategy, it can be successful and profitable. Let us dwell in detail on the basic rules for successfully selling paintings on the Internet.

Create quality content

Before you start selling your paintings online, make sure you have high-quality photos of your works. They should be clear, well-lit, and convey all the details of the painting. When preparing photos of your paintings for online sales, it is important to consider several key aspects to make your images as appealing as possible to potential buyers. Here are specific recommendations for creating high-quality content:
  1. Resolution and image size.
    2. The optimal resolution for online photos is 300 DPI (dots per inch). This ensures high-quality images on various devices. For web use, 72 DPI is sufficient, but for detailed and large images, it is better to use a higher resolution. We recommend using photos with a minimum size of 1200 x 1500 pixels. This will help preserve the painting’s details while not overloading the website page. If your photos are too large, you can reduce their size to 800 x 1000 pixels to balance quality and loading speed.
  2. Image quality and format.
    3. Use JPEG or PNG formats. JPEG is suitable for photos and images with many colors, as it compresses files well while maintaining acceptable quality. PNG is better suited for images with a transparent background or text. When saving images, ensure that compression does not reduce quality. In JPEG, choose a quality level of 80-90% to achieve a good balance between quality and file size.
  3. Lighting and color accuracy.
    4. Use natural lighting or well-diffused artificial light sources to avoid harsh shadows and glare. Ideally, the lighting should be even and soft, which will help emphasize the painting’s details. Ensure that the photos have accurate color representation. You can use a calibrated monitor and image editing software to ensure correct color accuracy and match the original artwork.
  4. Cropping and composition.
    5. Ensure the entire painting is visible in the photo, without distortion or cropped edges. If necessary, take several shots to showcase details and texture of the painting. Use a neutral background (such as white or gray) to avoid distracting from the painting itself. The background should be clean and not interfere with the perception of the artwork.
  5. Additional shots.
    6. Take additional photos to showcase close-up details, texture, and material features. This will help potential buyers better understand what they are purchasing. Place the painting in an interior or against a backdrop that helps visualize how it will look in real-life settings. This helps buyers imagine how the artwork will look in their own space. By following these guidelines, you can create good images that will help you attract the attention of potential buyers and increase the credibility of your work.

Develop a pricing strategy

Developing a pricing strategy for your paintings is an important step that will help you set a fair price and effectively sell your works. Here’s a step-by-step plan to help you determine appropriate prices for your paintings:

 

Step 1: Determine the cost of materials.

List all the materials you used to create the painting, including canvas, paints, brushes, frames, and other supplies. Calculate the cost of each material by multiplying its price by the amount used for the specific painting. Add up all the costs to get the total amount.

 

Step 2: Consider the time spent.

Record how many hours you spent creating the painting, including preparation, painting, and finishing touches. Then determine how much you want to earn per hour of work. This may depend on your experience, skills, and market realities. For example, if you set an hourly rate of $20 and spent 10 hours on the work, your labor cost would be $200.

 

Step 3: Consider other expenses.

Add any additional costs, such as packaging, shipping, and commissions from online platforms or galleries. These expenses should also be included in the final price of the painting. Afterward, add up the costs of materials, labor, and other expenses to get the full cost of creating the painting.

 

Step 4: Research market trends.

Find paintings by other artists with similar style, size, and quality that are sold on online platforms and in galleries. Take note of their prices to understand what is currently in demand in the market. Identify the price range for paintings of similar sizes and styles. This will give you an idea of how much buyers are willing to pay for works similar to yours.

 

Step 5: Set your price.

Based on the cost of materials, time, additional expenses, and market trends, set the price for your painting. Keep in mind that the price should cover all costs and provide a reasonable profit. Be ready to adjust the price depending on demand, feedback from buyers, and market changes. If you find that demand for your paintings is higher, you can slightly increase the price.

 

Step 6: Apply your pricing strategy.

Decide whether you will set a fixed price or use an auction system to sell your paintings. Set clear pricing rules to help you maintain consistency. Use your established price as part of your marketing strategy. Present your work on online platforms, social networks, and in galleries, emphasizing its value and uniqueness. Listen to feedback from buyers and monitor how your paintings are perceived in the market. If you receive positive reviews and notice an increase in demand, this may be a signal to review your pricing.

Optimize your site for search engines

If you are creating your own website or blog, make sure it is optimized for search engines. SEO is a key element that will help your site attract more traffic and potential buyers, especially if the main content of your site consists of photos of paintings. Even without experience in search engine optimization and with a limited budget, you can do a lot to improve your site’s visibility. Here are the main steps and tips to help you optimize a website focused on selling paintings:
  1. Keywords and their usage.
    2. Use free keyword research tools such as Google Keyword Planner or Ubersuggest. Find words and phrases that potential buyers might use when searching for paintings, for example: “buy interior paintings,” “abstract art price,” “oil landscapes Dnipro.” Add these keywords to page titles, painting descriptions, meta tags, and image alt texts.
  2. Image optimization.
    3. Each image on your site should have alternative text (ALT tag) that describes the image content. This not only helps search engines understand what the image is about but also improves site accessibility for people with disabilities. Use tools like TinyPNG or JPEG-Optimizer to compress images without losing quality. This will help speed up page loading times, which positively affects SEO.
  3. Creating quality content.
    4. Write detailed and unique descriptions for each painting. Make sure they contain keywords and reflect the features and style of your work. For example, indicate what materials were used, dimensions, and technique. Create a blog on your website where you can publish articles and videos about the painting process, art history, tips for choosing paintings for interiors, and other topics related to your art. This will help attract additional traffic and improve SEO. Fun fact: Although Vincent van Gogh didn’t have access to modern internet technologies, he used letters as a way to promote his paintings. He actively communicated with other artists, critics, and collectors, sharing his thoughts and new works, which helped build his reputation in the art world.
  4. Optimizing website structure.
    5. Make sure your website has logical and simple navigation. Break content into categories and subcategories so users and search engines can easily find the necessary information. Create a sitemap (sitemap.xml) to help search engines better index your site. Many website-building platforms automatically generate sitemaps, but you can also use free tools like XML-Sitemaps.
  5. Mobile optimization.
    6. Ensure that your site is mobile-friendly. Google takes the mobile version of a website into account when ranking, so it’s important that your site displays well on smartphones and tablets. Use tools like Google Mobile-Friendly Test to check how well your site performs on mobile devices, and fix any issues that arise.
  6. Links and social media.
    7. Don’t neglect internal links to other pages on your site. For example, if you’re writing a blog post about painting creation, add links to relevant pages featuring your works. Actively use social media to promote your content. Share links to your articles and paintings to attract traffic to your website.

Use social networks for promotion

Social networks such as Instagram, Facebook, and Pinterest are indeed powerful tools for artists looking to promote their work and find new buyers. However, success on social media depends not only on regular posts but also on how and where you promote your work. Let’s consider what is more effective – promoting your paintings on your own profile or in communities, and provide tips on how to make your works go viral. When you post paintings on your own page, you are building your personal brand. This allows you to control how the audience perceives your work and to create a style and aesthetic that will be associated specifically with you. Regular posts on your profile help gather a loyal audience that is interested in your work and will follow your new creations. Fun fact: Camille Pissarro actively participated in exhibitions and organized offline artist meetups, which helped him attract the attention of critics and collectors. On the other hand, communities, groups, and thematic pages on social networks already have an established audience that may be interested in art. This helps you quickly get more views and reactions to your work. Posting pictures of paintings in communities allows you to get feedback from colleagues and potential buyers, helping you better understand how your work is perceived. Here are some tips on how to make your paintings popular on social media:
  1. People love stories, so share what inspired you to create the painting, what emotions and thoughts you put into it. Stories capture attention and evoke an emotional response, making posts more memorable and encouraging people to share them.
  2. Use relevant hashtags so that your works are seen by a wide audience. Research popular hashtags in your niche, such as #art, #painting, #abstractart, and add more specific ones related to your style and technique. This will increase the visibility of your posts and help them appear in recommendations.
  3. Organize contests where participants must share your post or tag friends to participate. This will not only increase the reach of your posts but also attract new followers who may become your customers.
  4. Videos and photos showing the process of creating a painting always draw attention. People are interested in seeing how art is made. These posts often get more likes and comments and can be shared as reposts.
  5. Instagram Stories and Reels are great tools for quickly grabbing attention. Short videos showing the painting process, stories about the paintings, or announcements of new works can go viral if they are engaging and original.
  6. Collaborations with other artists or influencers will help you reach a new audience. This could be a joint project, mutual mentions, or participation in art challenges popular on social media.
  7. Find out when your audience is most active and post at those times. Typically, this is during morning or evening hours. Posts published during active times are more likely to receive likes, comments, and reposts, contributing to their viral spread.
  8. Engage with your audience: respond to comments, ask questions, conduct polls. This increases engagement and helps promote your content in users’ feeds.
  9. Even with a limited budget, you can use paid advertising on social networks to promote particularly important posts or attract more followers to your page. Set up ads so they are shown to users interested in art.
Combine promotion on your own profiles with posts in themed communities, and don’t forget the life hacks that will help make your works go viral.

Be active on online platforms for selling paintings

Be active on online platforms where paintings are sold – this is one of the most important areas for artists seeking to expand their audience and increase sales. Registering on specialized websites for selling paintings abroad (Saatchi Art, Etsy, Artfinder) gives you access to the international market and opens up new opportunities to promote your artwork. These platforms provide you with tools to manage your sales.
  1. Each platform allows you to create a personalized artist profile where you can post your biography, description of your works, and a gallery with examples. This is your virtual store, accessible to millions of users worldwide.
  2. Many platforms offer tools to promote your work, including participation in curated collections, promotions, and newsletters. You can also use paid options to highlight your works on the site.
  3. Artist sales websites simplify the process by providing convenient tools for order processing, payments, and delivery organization. You can choose shipping methods, set prices for your work, and manage how to sell paintings through your personal account.
  4. Interaction with customers through the platform includes receiving reviews and ratings, which positively impact your reputation. Customers often choose artists with high ratings and good reviews, emphasizing the importance of quality service.
To make the most of online platforms for selling paintings, it’s important to be an active participant in the community. Therefore, publish new works and update your information to maintain interest in your art. Regularly adding new paintings will help you stay in the spotlight of potential buyers. Answer customer questions and comments, offer assistance in choosing paintings online, and share additional information about your works. Active interaction builds trust and enhances the customer experience. Claude Monet organized his own exhibitions, allowing him to control the presentation of his paintings and interact directly with buyers, which contributed to the successful sale of his works. Use the analytical tools provided by the platforms to understand which works are in demand and adjust your strategy accordingly. This will help you better navigate audience preferences and optimize your portfolio.

Offer unique and original work

Publish paintings that reflect your unique style and vision. Unique works that stand out from others are more likely to attract the attention of collectors and buyers. For example, the works of Vincent van Gogh, such as his famous “Starry Night,” are instantly recognizable by his unique brushstroke technique and vibrant complementary colors. Or the paintings of Kazimir Malevich, like his “Black Square” and other works from his “geometric” collection, which became iconic due to their minimalist concept and innovation. Such unique and original works always draw the attention of collectors and buyers because they stand out from other art pieces.

 

Selling paintings online offers many opportunities for a budding painter. Using quality content, optimizing your website, actively promoting through social media, and participating in specialized platforms will help you effectively promote your artwork. Apply these strategies and be inspired by the experience of great masters to succeed in selling your paintings online.

Why are virtual galleries for selling paintings the future of online art?

Online galleries are becoming increasingly popular, and many experts see them as the future of art. With the advent of technology and changing consumption habits, the art world is also beginning to move into the online space. But what makes virtual galleries so attractive, and why are they considered the future?
  1. Accessibility and Globalization.
    2. Virtual galleries provide access to art for a wide audience, regardless of their geographic location. Previously, collectors and art lovers had to visit physical galleries and museums, which could be on the other side of the world. Now, it’s enough to open a web browser to enjoy artworks from anywhere in the world.
  2. Cost Reduction.
    3. For artists, creating and maintaining a physical gallery can be expensive. Renting space, organizing exhibitions, advertising — all of this requires significant financial investment. Online galleries for selling paintings, on the other hand, require minimal maintenance costs. This allows artists to focus on creativity rather than organizational matters.
  3. Interactivity and Personalization.
    4. Virtual platforms for selling paintings offer new ways of interacting with art. Thanks to augmented and virtual reality technologies, visitors can immerse themselves in artworks, explore them in intricate detail, and even interact with them. This creates a unique experience that cannot be replicated in traditional galleries.
  4. Analytics and Data.
    5. Virtual galleries provide artists and curators with access to important data on how viewers interact with their works. This includes information on which pieces are most popular, how much time people spend on the site, and which artworks are most frequently purchased. This data allows for more effective marketing and sales planning.
  5. Sustainability.
    6. In light of growing environmental concerns, virtual galleries are becoming a more preferred option. They do not require significant resource consumption for creating physical spaces, transporting artworks, or storing them. This makes virtual galleries more environmentally sustainable. For Ukraine, in particular, this is a smart choice. Online galleries for selling paintings open up new opportunities for artists and collectors, creating a more accessible, interactive, and globalized platform for emerging artists. With their help, the world of contemporary painting becomes closer and more accessible to everyone.

Pros and cons of selling your paintings online

Selling paintings online is becoming increasingly popular among contemporary artists. The internet provides an opportunity to enter the global market and manage the sales process conveniently without leaving home. However, this method has both advantages and disadvantages. Advantages of selling paintings online:
  1. Setting prices independently and choosing buyers.
    2. The internet gives artists complete freedom in setting prices for their work. You can choose how and where to sell your paintings, whom to work with, and avoid intermediaries who may charge commissions.
  2. Ease of posting and accessibility.
    3. You can easily post a photo of your painting on any platform without leaving your apartment or home. This is convenient and saves time that can be dedicated to creativity.
  3. Opportunity to build a name and a customer base.
    4. Online painting sales allow you to build a personal brand and gather a loyal customer base that will return to you for new works.
  4. Anonymity.
    5. If you prefer to work anonymously, the internet offers this option. You can sell your works without revealing personal information.
  5. Global market.
    6. By selling your works through sites for selling paintings abroad, you gain access to buyers from all over the world, greatly expanding your opportunities and increasing your chances of successful sales.
  6. Analytics and feedback.
    7. Many platforms provide data on buyer behavior, which helps better understand the audience and improve your strategy for selling paintings online. Now let’s move on to the disadvantages of this method of selling artwork. And there are quite a few. Fortunately, there are ways to mitigate the risks.
  7. Problems with international payments.
Ukrainian artists may face difficulties receiving payments from foreign buyers due to restrictions and nuances of international banking systems.

How to solve this?

 

First option: Use alternative payment systems such as PayPal, Payoneer, or cryptocurrencies. These platforms operate in most countries and make it easy to receive international payments.

Second option: Work with painting sales platforms that offer their own solutions for handling international transactions. For example, sites like Saatchi Art and Etsy already have established mechanisms for processing payments and protecting sellers.

  1. Challenges with international shipping.

Due to geopolitical situations and logistics company restrictions, there may be issues with shipping paintings abroad.

How to solve this?

 

First option: Contact companies that specialize in international shipping and have experience working in Ukraine. For example, DHL, UPS, or FedEx still offer international delivery services.

Second option: Check available local delivery services that might cooperate with international couriers and compare prices and conditions.

Additionally, make sure your painting is securely packed and insured against damage or loss during shipping.

  1. Risks of inadequate pricing.

Setting a price that is too high for a painting may deter buyers, while a price that is too low could reduce your profit and devalue the work.

How to solve this?

 

First option: Use free promotional methods, such as actively managing social media, participating in online exhibitions, and collaborating with other artists.

Second option: Optimize your resources by focusing on targeted advertising, which allows you to effectively attract the right audience with minimal costs.

Third option: Invest in creating high-quality content that will organically attract traffic to your website and social media pages.

  1. Risk of encountering fraudsters.

Selling paintings online carries the risk of encountering fraudsters who may try to deceive you or illegally use your works.

How to solve this?

 

First option: Use free promotional methods, such as actively managing social media, participating in online exhibitions, and collaborating with other artists.

Second option: Optimize your resources by focusing on targeted advertising, which allows you to effectively attract the right audience with minimal costs.

Third option: Invest in creating high-quality content that will organically attract traffic to your website and social media pages.

  1. Risk of encountering fraudsters.

Selling paintings online carries the risk of encountering fraudsters who may attempt to deceive you or unlawfully use your works.

How to solve this?

 

First option: Sell your works through trusted platforms with a good reputation that ensure transaction security and protect artists’ rights.

Second option: Use secure payment methods such as transactions through escrow services, which guarantee payment only after the delivery of the work is confirmed.

Third option: Protect your works with watermarks or other forms of identification when publishing online to make it harder for them to be used illegally.

These protection options can be used together.

Selling paintings online has many advantages, such as freedom in setting prices, accessibility, and global reach, but it also comes with certain risks. However, by being aware of these risks and following simple tips to mitigate them, you can significantly increase your chances of successful sales and career development in the digital space.

What paintings can you conquer the virtual market with?

The online art market has its trends and preferences, and knowing which types of paintings are most often purchased will help you navigate it and achieve success. Let’s look at the most sought-after types of paintings, their buyers, and the reasons they are valued.

Abstract Painting

Why people buy: Abstract paintings are often chosen for interior decoration because they are versatile and can fit into almost any style. They do not require a deep understanding of symbolism or narrative; instead, they create mood and atmosphere. Who buys: Homeowners, interior designers, corporate clients. Why they are valued: Abstract painting is easily perceived and interpreted, allowing viewers to find their own meaning, which makes such works ideal for diversifying interior spaces.

Contemporary Realism

Why people buy: Buyers appreciate contemporary realism for its technical mastery and the ability to see familiar scenes or objects in a new light. Who buys: Collectors, classical art enthusiasts, galleries. Why they are valued: These paintings combine traditional techniques with modern subjects, attracting both mature and young audiences.

Images of Natural Phenomena and Landscapes

Why people buy: Landscapes can create a calm and peaceful atmosphere, making them popular for home interiors and offices. Who buys: Homeowners, hotels, restaurants. Why they are valued: Landscapes often evoke nostalgia and an emotional connection to nature, making them appealing to a wide audience.

Portraits of Celebrities and Personal Portraits

Why people buy: Individual portraits and portraits of celebrities are in demand due to their personal significance or connection to cultural icons. Who buys: Private individuals, collectors, corporate clients. Why they are valued: Portraits maintain individuality and are often associated with prestige, especially if created by a renowned artist.

Painted Minimalism

Why people buy: Minimalist paintings are perfect for modern and Scandinavian interiors, which are currently trending. Who buys: Young professionals from various fields, interior designers, owners of modern apartments. Why they are valued: The simplicity and elegance of minimalism allow for stylish and relaxed spaces, attracting buyers who strive for the aesthetics of “less is more.” Understanding which types of paintings are most in demand in the virtual market will help you better navigate your creativity and find your niche. Whether you choose abstraction, contemporary realism, landscapes, portraits, or minimalist images, it is important that your works reflect your unique vision and quality of execution. This will help attract buyers’ attention and successfully sell your paintings online.

How not to sell yourself short and not scare off customers? Payment for your work

Pricing your artwork is one of the most important aspects for a beginner artist who wants not only to promote their creativity but also to earn from it. Proper pricing requires considering many factors to avoid undervaluing your paintings and not deterring potential clients with excessively high prices.

Market Research: The First Step to Accurate Pricing

Before putting your painting up for sale, it is important to conduct market research. Find out what prices other artists are charging for works similar to yours. Focus on the following criteria:
  • Oil paintings generally cost more than watercolor works;
  • Each material, such as oil, acrylic, watercolor, or pastel, has its own cost, which affects the final price;
  • Larger paintings are priced higher because the costs of materials and labor increase;
  • Canvas on stretcher bars is usually valued higher than cardboard or paper due to its durability and perception.

Consider Material Costs

Materials for creating paintings can be expensive, and this needs to be considered when setting the price. Here is an example of calculating the cost of a painting: Suppose you created a 60×80 cm painting on canvas using oil paints. Your expenses include:
  • Cotton canvas on stretcher bars: about $30;
  • High-quality oil paints: about $50;
  • Brushes, solvents, and other materials: about $20.
So, the total cost of materials is $100. If it took you, say, 20 hours to create the painting and you want to value your time at $10 per hour, the labor cost would be $200. Thus, the base price of your painting could be $300: material cost + labor cost. You can add 10-20% to this price to cover additional expenses such as packaging and shipping.

Impact of Framing and Presentation

If you want to sell your painting for a higher price, consider framing it. This not only protects the artwork but also gives it a finished look, which can positively affect its perception by buyers. The frame will increase the cost of the work by $50-$100, depending on its quality and materials. However, it is important to consider that this also increases your expenses and, consequently, the final price of the painting.

Interior Art: Trends and Demand

If you are just starting to sell your paintings, it makes sense to consider creating interior art. Such works have a steady demand as buyers often look for pieces that can decorate their homes or offices. For example, minimalist abstractions, pastel landscapes, or floral motifs are often sought for modern interiors. Prices for such paintings can range from $150 to $500 and above, depending on size, technique, and the artist’s renown. Examples of prices for different types of paintings:
  • Minimalist abstraction, 50×70 cm, acrylic on canvas: $150 to $300;
  • Landscape, 60×80 cm, oil on canvas: $300 to $600;
  • Custom portrait, 40×50 cm, pastel: $200 to $400;
  • Floral, 50×50 cm, watercolor: $100 to $200.

Avoid Extremes in Pricing

A low price can deter buyers as it may create an impression of low quality or dubious origin. On the other hand, a high price without sufficient justification, such as the artist’s fame or uniqueness of the technique, can also deter potential clients. Tips for setting prices:
  1. Start with moderate prices and gradually increase them as your experience and fame grow.
  2. Monitor which works are in high demand and adjust prices accordingly.
  3. If you have several related works, consider selling them as a set. This can increase the overall value and attract buyers.
Setting the right price for your paintings is an art in itself. It requires not only understanding costs and time but also a nuanced sense of the market and buyers’ needs. Approach the process of selling paintings online thoughtfully, and you can find the balance that allows you to profit from your creativity without deterring clients.

Guide to organizing the sale of paintings online

Selling paintings online offers artists great opportunities to expand their audience and earn income. However, for a successful execution of this process, many nuances need to be considered, especially when it comes to international sales. In this article, we will explore the main steps to help you organize international sales of paintings online, including working with overseas buyers.
  1. Register on reliable platforms.
    2. The first step in selling artwork online is choosing and registering on reputable online platforms for selling paintings. In Ukraine, popular platforms include OLX, Crafta, and Prom.ua for local sales, and Etsy, Saatchi Art, and Artfinder for reaching the international market. It’s important to carefully review the platform’s terms of use, fees, and withdrawal options to avoid unpleasant surprises. When registering, provide only necessary information about yourself and your artwork. It is sufficient to include your name, a brief description, and contact details. Remember to prioritize security and avoid sharing excessive personal information.
  2. Organizing payment from international buyers.
    3. When selling paintings abroad from Ukraine, receiving payment in foreign currency is a key consideration. It is important to understand how Ukrainian banks handle international transfers. In 2024, Ukrainian banks typically support SWIFT payments, making it easier to receive funds from abroad. However, for more convenient transactions, you might consider using international payment systems like PayPal, Payoneer, or Wise, which allow you to receive funds quickly and securely in various currencies. If you plan to receive payment by card, make sure it supports international transactions. Some Ukrainian banks offer cards that support multi-currency transactions, which will facilitate receiving funds.
  3. Organizing international shipping.
    4. Shipping paintings abroad requires special attention to the choice of courier service and packaging. In Ukraine, popular international courier companies such as DHL, FedEx, and UPS offer art shipping services. However, to avoid risks associated with damage during transport, it is crucial to pack the artwork carefully. Here are the main methods for reliable packaging of paintings:
  • For framed paintings: wrap the canvas in protective paper, then use bubble wrap, and place the painting in a special wooden crate or box with foam corners for protection;
  • For unframed paintings: the canvas can be carefully rolled up and placed in a tube to protect it from damage during transportation.
Note that sending paintings abroad may require accompanying documents, especially when sending artwork to European Union countries. Depending on customs requirements, you might need certificates of origin and an export permit for cultural values. In Ukraine, such documents can be obtained through the Ministry of Culture.
  1. Check and choose a courier service.
    2. Since there are risks of fraud in international shipping, carefully choose the courier service. Verify the company’s license, read customer reviews, and if possible, sign a service agreement. This will help you legally protect yourself in case of any disputes. In Ukraine, you can also use specialized companies offering comprehensive solutions for shipping artworks, including packaging, documentation, and transportation, such as Moving Expert, “D.S.L.”, and Meest Express.
  2. Customs documentation.
    3. When sending paintings abroad, especially to the EU or the USA, you may need to provide documents confirming that the painting is not a cultural asset owned by the state. This applies even to recently created works. For this, you should contact the Ministry of Culture of Ukraine and undergo an examination procedure to obtain permission for export.
  3. Final tips.
Selling paintings online requires careful planning and preparation, especially if you are targeting the international market. Despite the challenges, proper organization will help you avoid problems and make sales a stable source of income. Here are a few final recommendations:
  • Monitor all stages of the transaction: from receiving payment to delivering the painting to the buyer;
  • Keep track of all expenses: this will help you set the correct price and avoid losses;
  • Don’t skimp on packaging: a damaged painting during transport can harm your reputation.
Selling paintings online is a great opportunity to reach a new level and find your audience around the world. With a careful approach and proper organization, you can successfully develop your business and delight fans of your art.

Websites for artists to sell paintings: domestic sites

When an artist decides to enter the online market, choosing the right platform for selling their paintings can play a crucial role in their success. It’s important to select a platform that not only allows you to showcase your work but also actively promotes it to potential buyers. This list includes both international and Ukrainian platforms that offer various opportunities for artists.
  1. ArtUkraine.
    2. ArtUkraine is a platform focused on supporting and promoting Ukrainian artists. On ArtUkraine, you can upload paintings, photographs, and other artworks. The platform actively promotes artists’ work through its social media channels and advertising campaigns, which helps attract attention to your pieces. There are several options for listing and promoting, details of which can be clarified directly on the website. Information about a trial period is not available.
  2. Artweek.
    3. Artweek is an online gallery that collaborates with Ukrainian artists to showcase their works both locally and internationally. The platform offers a simple interface for listing paintings and participating in online exhibitions and sales. Basic listing is usually free, but paid options for promotion may be available. The trial period is not specified.
  3. Ukrainian Art Market (UAM).
    4. Ukrainian Art Market is a specialized platform for selling artwork in Ukraine. Artists can create a profile, list their works for sale, and manage their listings. The platform supports the promotion of Ukrainian art and organizes online exhibitions. Fees for listing and sales may vary. No trial period is provided.
  4. Lviv Art.
    5. Lviv Art is a local platform for selling artwork, aimed at artists from Lviv and western regions of Ukraine. The platform offers an easy-to-use interface for listing paintings and active advertising support to attract buyers. Information about costs is available upon request. The trial period is not specified.
  5. Kiev Art.
    6. Kiev Art is a platform specializing in promoting and selling paintings and other artworks by Ukrainian artists. It allows you to create personal stores to list works and interact with buyers. Details about pricing can be clarified on the website. Information about a trial period is not available.
  6. Crafta.
    7. Crafta is a Ukrainian platform for selling unique handmade products, including paintings. It allows you to create a shop, showcase your works, and manage sales through a convenient interface. The platform charges a commission on sales; exact rates can be checked on the website. No trial period is offered.
  7. OLX (Art section).
    8. OLX is a popular classifieds board in Ukraine, with a section dedicated to art. Artists can post photos of their paintings for sale and reach a local audience by interacting directly with buyers. Usually, posting an ad is free, but there may be additional paid options for increased visibility. The trial period does not apply.
  8. Dzyga.
    9. Dzyga is an online platform aimed at Ukrainian artists, providing an opportunity to list paintings and participate in online exhibitions. The platform actively supports the promotion of artworks. Cost information is available on the website. The trial period is not specified.
  9. UkrArt.
    10. UkrArt is a platform dedicated to selling and promoting Ukrainian art. It provides the opportunity to list works, participate in exhibitions, and reach a broad audience. Service fees can be found on the website. No trial period is offered.
  10. Gallery24.
    11. Gallery24 is an online gallery specializing in Ukrainian art. The platform allows you to exhibit and sell paintings, as well as participate in exhibitions and promotions through various channels.
Details about listing and promotion costs can be clarified on the website. No trial period is provided. Choosing the right platform for selling paintings can significantly impact your business’s success. Specialized websites offer various opportunities for artists, from local markets to international sales. Consider the features of each platform, such as listing costs, promotional options, and the availability of trial periods, to select the most suitable one for your goals.

Websites for selling paintings abroad: expanding our client base

Entering the international market provides artists with excellent opportunities to expand their audience and increase sales. Platforms for selling paintings abroad can offer convenient tools for managing sales and supporting international shipping. Here is a list of ten popular platforms:
  1. Saatchi Art.
    2. Saatchi Art is one of the largest online galleries specializing in selling artworks worldwide. The platform supports international shipping and actively promotes artists’ works on a global scale. The platform takes a 35% commission from sales. Listing is free, but there are paid options for promoting works.
  2. Artfinder.
    3. Artfinder is an international platform where artists can sell their works to collectors from different countries. The platform supports sales management and shipping. The commission is 33% of the sale. A free trial month is available for new users.
  3. Etsy.
    4. Etsy is a popular platform for selling handmade goods and art. It actively supports international trade and provides tools for managing shipping and payments. The listing fee is $0.20 per item; the sales commission is 6.5% of the sale price. Free access with fees for listing and sales.
  4. Artsy.
    5. Artsy connects artists, galleries, and collectors around the world. The platform offers services for promoting and selling artworks internationally. Fees vary depending on the gallery collaboration terms. No trial period is offered.
  5. Singulart.
    6. Singulart specializes in international art sales, providing artists with personalized promotion services. The commission is 25% of the sale. No trial period is provided.
  6. Fine Art America.
    7. Fine Art America offers services for selling artworks and print-on-demand. The platform supports international shipping and flexible sales management options. The commission is 30% of sales, with the option to set a markup for prints. Free access with the option for a paid subscription for additional features.
  7. Bluethumb.
    8. Bluethumb is an Australian platform that also supports international sales. It actively promotes its artists and helps establish connections with collectors. The commission is 30% of the sale. Trial period is not specified.
  8. Artmajeur.
    9. Artmajeur is an international platform allowing artists to sell artworks directly to buyers. The platform actively supports international sales and provides assistance with shipping and payments. Basic subscription is free, with premium options for promotion starting at €150 per month. Free access with the option for a paid subscription for additional features.
  9. Tondo.
    10. Tondo is a young platform focused on contemporary art and international sales. It actively supports emerging artists. The commission is 25% of the sale. Trial period is not specified.
  10. UGallery.
    11. UGallery is a curated online gallery that provides the opportunity to sell artworks to international buyers. The platform offers promotion services and support for artists.
The commission is 50% of the sale. No trial period is provided.

Platforms for direct collaboration with artists

These platforms allow artists to establish a direct connection with buyers and collectors, bypassing intermediaries. They offer the opportunity for artists to present their works and manage sales independently.
  1. Saatchi Art.
    2. Saatchi Art allows artworks to be listed in three price categories: $1-2k, $2-5k, and $5-10k. The platform offers promotional features, including paid placement of works on the first pages of the catalog.
  2. Artmajeur.
    3. Artmajeur allows artists to sell their works directly, bypassing agency commissions. The platform brings together over 115,000 artists and has more than 2 million works in its catalog. The commission is 15% of the sale for a basic account, with paid options starting at €150 per month. Basic access is free, with paid features available via subscription.
  3. Codeky.art.
    4. Codeky.art, founded by Ukrainians, offers a platform for promoting works, writing blogs, and advertising services. 1.5% of the cost of listed works per quarter; there is a free section with an online stock feature. Free access for basic functions.
  4. Zatista.
    5. Zatista allows works to be listed without intermediaries and focuses on high-quality art. The platform provides analytical tools to track interest and sales. The commission is 25% of the sale. No trial period is offered.
  5. DeviantArt.
    6. DeviantArt is a large community of artists where you can create your own shops to sell artworks directly. DeviantArt charges a 20% commission on sales for Pro accounts. Free listing; paid features are available via subscription.
  6. Redbubble.
    7. Redbubble allows selling works as prints on various products such as clothing and accessories. The commission is 20% of sales. Free listing.
  7. Artnet.
    8. Artnet allows artists to showcase and sell their works directly, as well as participate in auctions. The commission varies depending on the sale and auction terms. No trial period is offered.
  8. Patreon.
    9. Patreon allows artists to receive support from fans through subscriptions and donations. The platform charges a commission from 5% to 12% depending on the subscription level. Free access.
  9. ArtPal.
    10. ArtPal is a free platform for selling art where artists receive 100% of the sales revenue. The platform supports the sale of original works and prints. Free listing, no commission on sales.
  10. Spoonflower.
    11. Spoonflower allows listing designs on fabrics and wallpapers, giving the opportunity to sell not only paintings but also create unique products.
The commission on sales varies depending on the product. Free listing.

Platforms that collaborate with galleries

These platforms have connections with galleries and museums, which can significantly increase the visibility and sales of artists’ works.
  1. Artsy.
    2. Artsy collaborates with over 2,500 galleries, 800 museums, and 60 fairs worldwide. The platform provides access to a global network of buyers and an events calendar. Fees depend on the agreement with the gallery and terms of cooperation. No trial period is provided.
  2. Artland.
    3. Artland from Denmark allows managing collections and finding works that match collectors’ interests. The platform collaborates with museums and galleries. The commission depends on the conditions and subscription level. No trial period is mentioned.
  3. Artspace.
    4. Artspace works with galleries and museums, offering artists the chance to exhibit works in elite collections and at fairs. Fees vary depending on the exhibition and cooperation terms. No trial period is mentioned.
  4. 1stdibs.
    5. 1stdibs is a platform providing high-quality services for selling art and antiques. The platform collaborates with galleries and auction houses, allowing artists to reach a targeted audience of collectors. The platform charges a 15% commission on sales. No trial period is provided.
  5. Catawiki.
    6. Catawiki is an online auction specializing in art and antiques. The platform works with galleries and experts to offer high-quality auctions for artworks. The commission is 12.5% of the final sale price. No trial period is provided.
  6. ArtBinder.
    7. ArtBinder offers tools for galleries and artists to manage exhibitions and sales. The platform allows integration of works with gallery catalogs and conducting online sales. Subscription prices vary depending on functionality and service volume. The basic package starts at $100 per month. A free demo is available.
  7. GalleriesNow.
    8. GalleriesNow is an online resource providing updates on current exhibitions and new works, collaborating with galleries worldwide. The platform helps artists access galleries and increase their visibility. The platform charges for listing works and exhibitions. The price varies depending on the level of cooperation. No trial period is mentioned.
  8. The Artling.
    9. The Artling works with galleries and art dealers, showcasing contemporary art on an international platform. The platform offers opportunities for online sales and collaboration with galleries. The commission is 30% of the sale. No trial period is provided.
  9. ArtRabbit.
    10. ArtRabbit specializes in announcing exhibitions and events, collaborating with galleries and cultural institutions. The platform provides information on new exhibitions and collaboration opportunities. Free access with paid services available for advanced announcements. No trial period is provided.
  10. Galerie Templon.
    11. Galerie Templon collaborates with artists and galleries worldwide, providing a platform for selling artworks. The platform actively works with cultural institutions and organizes exhibitions to increase artists’ visibility.
The commission is 30% of the sale. No trial period is provided. Choosing the right platform for selling art depends on your goals and preferences. Platforms for international sales can help you enter the global market, while platforms for direct collaboration and working with galleries may offer additional promotional opportunities. Assess your needs and choose the platform that best matches your requirements and working style.

Question and answer

The first thing to consider is sales platforms. Traditional art galleries and exhibitions remain important venues for promoting art. If you decide to go this route, contact local galleries with an offer to exhibit your works. Galleries may charge a commission on sales, but in return, they provide prestige and access to collectors who may be interested in your art. Another option is participating in art fairs and art markets. In such places, you will have the opportunity to meet buyers in person and discuss your works with them. Personal exhibitions, especially at the beginning of your career, can also be beneficial. Organizing your own exhibition, for example, in a café or cultural center, can help attract attention and build your name. However, modern artists are increasingly turning to online platforms. The internet has opened up significant opportunities for selling art, and many successful artists use it as their primary sales channel. Specialized art sites, such as Saatchi Art, Artsy, and Etsy, allow you to display your works for sale to both Ukrainian and international audiences. Selling through your own website or social networks, such as Instagram and Facebook, can also be effective. The key is to regularly update your pages, post high-quality photos of your artwork, and engage with your audience.
Selling paintings requires strategy. It is important to correctly assess your works. Pricing is an art in itself. Emerging artists should consider the cost of materials, the time spent creating the work, and current market prices. It is also crucial not to overlook self-presentation: high-quality photos of the paintings, interesting descriptions, and the story behind the work will help attract buyers’ attention. Don’t forget about promotion. Use social media, online advertising, and special art events to showcase your paintings. Equally important is working with clients. Be open to communication, respond promptly to inquiries, and be ready to provide additional information or assistance. Loyal clients often return for new purchases and recommend the artist to their acquaintances. Selling paintings abroad can be a significant step in advancing your career and expanding your audience. Start by finding international platforms, such as Saatchi Art and Artfinder, which can help you enter the global market. However, successful international sales require more than just listing your work on a website. Special attention should be paid to packaging the painting to ensure it arrives at the buyer intact. Additionally, you need to understand customs regulations and taxes in the countries where you plan to send your works. For example, in Poland, Germany, Slovakia, and the Czech Republic, unique artworks are usually exempt from customs duties, but VAT (from 19% to 27%) may need to be paid upon sale. In some cases, you will need additional documents, such as an invoice, certificate of authenticity, or customs declaration. These documents will help simplify the customs process and avoid delays. Choosing a reliable courier service is also important. Companies such as DHL Express, UPS, FedEx, and TNT offer specialized art shipping services, including insurance and tracking. These services will ensure the safe delivery of your work to the buyer, minimizing the risk of damage. Don’t forget about marketing. Successful international sales require consideration of cultural differences and buyer preferences in different countries. For example, one country might prefer vibrant abstractions, while another may value classic landscapes. Accordingly, you will need either to select paintings suitable for a specific market or to adapt the description and presentation of your works to better meet the expectations of the local audience.
In Ukraine, there are many opportunities for selling paintings. In major cities such as Kyiv, Lviv, Dnipro, and Odesa, there are galleries, art centers, and cultural events that may be interested in your work. Contact local galleries and art centers to see if they are willing to display your work. The most well-known is the “Ya Halereya” art gallery in Kyiv, which specializes in exhibitions of contemporary artists. There is also a branch in Lviv. In Odesa, you can reach out to the “Artodessa” art space, which provides exhibition spaces, including for emerging artists. Participating in art fairs and markets is another way to find your audience. For example, in Dnipro, there is the Alley of Artists, where paintings are sold year-round, although outdoors. Spontaneous fairs are also organized during city holidays in parks and along the waterfront. Social media remains a powerful tool for promoting and selling art, just as it does internationally. Additionally, online platforms in Ukraine are actively developing, such as OLX and Crafta, where you can sell your paintings. OLX is one of the largest online platforms for buying and selling goods in Ukraine. You can sell a wide variety of items here, including works of art. The advantages of OLX include a broad audience and an easy-to-use platform. For emerging artists, it can be a good starting point, as the platform allows you to quickly and affordably find potential buyers. However, it is important to note that OLX is not a specialized art site, so competition with other product categories may be high. In contrast to OLX, Crafta is specifically oriented towards creative individuals and their products, making it more suitable for artists. The platform provides a user-friendly interface for creating an online store where you can display your work, interact with buyers, and manage orders.
If you create drawings rather than paintings, your sales opportunities may differ slightly:
  1. Stock platforms. Websites like Shutterstock, Adobe Stock, and iStock allow you to sell digital copies of drawings. This is suitable for graphics, illustrations, and even hand-drawn sketches that can be digitized.
  2. Specialized sites. Etsy and Redbubble allow you to sell drawings both as originals and as prints on various media – from posters to t-shirts and mugs.
  3. Own website or blog. Creating a website where you can sell original works or their copies can also be a successful option under several conditions: high-quality content, regular updates, search engine optimization, established traffic channels, convenient payment and delivery methods, and active engagement with the audience.
  4. Social media. For example, Instagram is often used by illustrators and artists to showcase and sell their work. You can also use YouTube to blog about your creativity, which can help attract an audience.
Each of these channels requires a specific approach and effort, but with the right strategy, you can find your audience and successfully monetize your creativity. The key is to actively promote your work and experiment with different platforms to understand what works best for you.
Selling paintings at auctions can be a significant milestone in an artist’s career. Auction houses such as Sotheby’s, Christie’s, Bonhams, or local Ukrainian auctions like “Goldens” or “Gelos” provide an opportunity to sell your work at a higher price, especially if it attracts interest from collectors. However, participating in an auction requires preparation. Firstly, the painting must be in perfect condition, so if necessary, carry out restoration or frame the work in a suitable manner. Secondly, the documents confirming its authorship and authenticity must be in order. Auction houses often conduct their own valuation of the artworks before they are put up for auction, either independently or with the help of a hired expert. This helps determine the starting price of the piece. Additionally, your painting may be included in the auction catalog, undergo a PR campaign, or be presented at preview exhibitions as part of the promotion strategy. Be prepared for the fact that the preparation process for the auction may take some time, but if successful, your efforts will be rewarded. Therefore, keep an eye on the bidding and be ready to finalize the deal if your work is sold.
In the art market, certain trends can help you navigate which works are in higher demand. Classics, such as works by renowned artists from the past, are always valuable. At the same time, contemporary and abstract works often resonate with a broader audience, especially among young collectors and interior designers. Landscapes, still lifes, and portraits also remain in demand, particularly if they are created in a unique technique and style. The key for a beginner artist is to find their own voice and understand how their works can fit into current market trends. Create, experiment, and don’t be afraid to present your paintings to the world.

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